Old Town - Loon Kayak
       
     
loon106-angle-sunrise_lg[1].png
       
     
loonconsole[1].jpg
       
     
Mat_Cardinali_Portfolio_201942.jpg
       
     
Mat_Cardinali_Portfolio_201943.jpg
       
     
Original (Old Model) Loon Kayak
       
     
Inspiration 1: Loon
       
     
Inspiration 3: Porsche
       
     
Inspiration 2: Classic Car
       
     
IMG_0188.jpg
       
     
Loon_Rendering.jpg
       
     
cad2.jpg
       
     
cad3.jpg
       
     
IMG_1492.JPG
       
     
2015 819.JPG
       
     
IMG_1491.JPG
       
     
MC_PORTFOLIO41.jpg
       
     
2015 990.JPG
       
     
black.jpg
       
     
Loon_Cloud_Fishing[1].jpg
       
     
Old Town - Loon Kayak
       
     
Old Town - Loon Kayak

Re-design of one of Old Town’s most successful recreational kayaks incorporating a featured out work-deck.

Role: Lead Industrial Designer. Responsible for initial direction of both the Loon Kayak form and concepts/prototypes for the deck console.

Project duration: 09.2014 – 05.2015 @ Johnson Outdoors Watercraft
Project status: Launched 07.2015

http://www.oldtowncanoe.com/Loon_126/

loon106-angle-sunrise_lg[1].png
       
     
loonconsole[1].jpg
       
     
Mat_Cardinali_Portfolio_201942.jpg
       
     
Mat_Cardinali_Portfolio_201943.jpg
       
     
Original (Old Model) Loon Kayak
       
     
Original (Old Model) Loon Kayak
Inspiration 1: Loon
       
     
Inspiration 1: Loon

Tail flowing downward.

Inspiration 3: Porsche
       
     
Inspiration 3: Porsche

Iconic, sporty downward curving rear end.

Inspiration 2: Classic Car
       
     
Inspiration 2: Classic Car

Trunk styling curve towards ground.

IMG_0188.jpg
       
     
Loon_Rendering.jpg
       
     
cad2.jpg
       
     
cad3.jpg
       
     
IMG_1492.JPG
       
     
2015 819.JPG
       
     
IMG_1491.JPG
       
     
MC_PORTFOLIO41.jpg
       
     
2015 990.JPG
       
     
black.jpg
       
     
Loon_Cloud_Fishing[1].jpg